Marketing Your Luxury Rental.....

With many options in the luxury vacation rental market, it's important to put as much information about your rental as possible.  The best way to do this is by good quality photos.  For most people, seeing is believing and the more pictures you provide, the more comfortable people will feel about booking your rental. If you are marketing your property as a luxury rental, please keep in mind that people expect there to be luxury upgrades and amenities. Renters that pay for luxury rentals generally live a luxury lifestyle and will not pay for a rental if it's sub par.   This would include a professionally furnished home with every room fully furnished (no empty nightstands or walls) and quality beds and bedding in each room.  Good linens are a must.  I always have a down comforter with a duvet on every bed followed by high quality sheets (at least 400 thread count) and a high quality cotton blanket.   If it's cold, include a plush hot bottle warmer for extra comfort.  Bath amenities should be included and they should also be higher end (think Aveda, Molton Brown etc.).  These brands should be included in your description of amenities if they are provided.  Local handmade soaps and bath products are also nice offerings for those with sensitive skin. The kitchen should be gourmet ready and have a stocked pantry along with the basics such as good coffee (local roasted fair trade coffee), tea and the basics such as milk (organic),bread (artisan), eggs (free range) and a nice assortment of fresh fruit or oranges for juicing (organic) so your guests can have breakfast without having to run to the store first. If you are not able to have these perishable items stocked before guests arrive, consider a gift card for the local bakery or a complimentary breakfast at a favorite local spot. Your luxury rental should also offer state of the art electronics, gaming consoles, movie library, computer and of course Wifi.  Personal concierge services should also be offered for planning activities and providing recommendations.  Housekeeping/Personal Chef services should be offered as well as taxi service depending on your location. Knowing who your target market is and the other options available to them (other rentals,five star hotels and resorts) will help you in determining your rental rate and give you the knowledge needed to surpass their expectations and create an exceptional guest experience. For further reading, there is a great article on HomeAway that you can read here.

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If you're interested in maximizing your occupancy and creating one of a kind guest accomodations, contact me at Guest House Interiors.